
About Us
DataTrails™ was founded by experts in IoT, cybersecurity, digital identity and blockchain with a vision to overcome the biggest challenge in digital operations: Trust.
Our Vision
To establish a new and better model of digital trust by assuring provenance and integrity of data crossing business and application boundaries.
Our Mission
To seamlessly integrate provenance services with all applications in ecosystems that gain clear benefit from data provenance, authenticity and transparency
In other words, bring digital trust to the places where people already work.
The Original Leadership Team
Prior to ONID acquisition, DataTrails was imagined and built by industry veterans

Rusty Cumpston
Chairman & Chief Executive Officer
Rusty is excited to lead DataTrails having previously founded Swim.ai and Sensity Systems. Rusty brings a wealth of experience from many successful startups as CEO (XenSource, CloudShield), COO (ONI Systems), VP Engineering (Infinera) and also served on the Board of Directors at Secure Thingz Inc. Rusty graduated from the UNC-Chapel Hill and continues to actively support and work with the College of Arts and Sciences.

Jon Geater
Co-founder & Chief Product Officer
Jon brings his deep expertise in cryptography, cybersecurity, and blockchains to DataTrails. Jon held senior global technical roles at Thales e-Security, Trustonic, ARM, and nCipher where he built chip-to-cloud solutions for mobile, IoT, payments, and smart cities while managing large global teams and driving corporate strategy. Jon is a serial leader of open standards at board committee level having served GlobalPlatform, Trusted Computing Group, OASIS, the Digital Twin Consortium, and Linux Foundation’s Hyperledger. He is currently co-chair of the IETF Supply Chain Integrity, Transparency and Trust (SCITT) working group.

John Hartley
VP Engineering
John brings over 20 years of experience in software development for secure applications at nCipher and Thales, with deep working knowledge of chip-to-cloud security. He has designed and implemented a wide array of cybersecurity products including HSMs and Key Management Services. He has led the transformation of agile teams to streamline product delivery. John holds a Bachelors’ degree in Electronic and Electrical Engineering from Sheffield University and is a qualified SAFe 4 Agillist.